Strong but soft lines, shapes that are inspired by the Bob, deconstructed, thanks to subtraction techniques performed on every length. Each cut is an alternation of controlled shapes with full-bodied textures and pure airiness. In styling, the hair is disciplined at the roots and less structured on lengths, with free movements or Bouncy Waves. The imperfect Scruffy Bun also reigns in a most modern and unusual version of the sophisticated messy wrap-up. No forcing but only a desire for airiness and freedom
The season’s leading color trend is inspired by airiness, elegance and transparency. A new attitude manifests itself through luminous transparencies and featherings with a “scratched” effect. The palette is full of chromatic suggestions: from pastel reflections to some most delicate natural appearing ones. Playing with light has never been easier! The new Teasing Light services are the proof: create them with the Teasing Table, the blending spatula.
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FACE TO FACE WITH...

LORENZO BRAMBILLA

The timeless bob, a trendy classic
Lorenzo, what is style to you?
Today, there are no limitations. Anything and everything is in style. True style aims to bring out every woman’s hidden beauty. The first step is to understand what one does not like. I prefer looks that are not too structured, sort of natural, with subtle and airy colors that move under the lights.

What will be the next haircut trend?
The Bob is amongst the coolest trends for S/S 2020. But not the traditional Bob, because there are some innovations. The most current Bob is deconstructed, airy, mixed with other styles and customized right down to the last strand. It surprises by its versatility, winning first prize for a go-anywhere cut on any type of length.

So, it’s a cut that will never go out of fashion?
That’s right, it is everlasting and never disappoints amid various new trends and evolutions. Longer, shorter or combined with other looks, the result is always glamorous.
The styling of the hair is undoubtedly your workhorse. How did you enhance all 6 Freshair collection looks that you created for Demeral?
To make the looks current, I made them disciplined at the roots, natural and textured on the lengths. As for the waves of this summer, the trend is Bouncy: a fuller and expansive alternative to the Beachy Waves, for those who want to show off, more accentuated waves towards the ends of the hair and around the face.

And what about the up dos?
There will be two main trends: the Scruffy Bun, a messy chignon, with a casual and improvised appearance that gives it just the right dose of spontaneity; and the Fake Bob, which, done on long hair, simulates a Bob, even if it is just for a single occasion.
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TRANSPARENCIES AND BRIGHT FEATHERINGS
WITH A SCRATCHED EFFECT.
Created with the help of the Teasing Table. Soft regrowth. No fake effect.
Play with
the light!

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