INSPIRATION COLLECTION

CUTS

Distorted shapes: every cut is born from an inspiration that becomes destructuredand deconstructed. Geometry and imperfection merge in perfect harmony: an undercut fusion in which there is no beginning nor end.

COLORS

Are inspired by the multifaceted look of Smoky Eyes, the make up trend which dominated on the leading fashion runways of Fall/Winter 2017-18.

HAIRSTYLING

Convex smoothness, “a bullet”, relaxed waves and dancing strands are combined with rough and destructured textures.

EFFETTI

New service Mash-Up 2.0: allows to, simultaneously, obtain blurred and multi-facetted shade effects by creating harmonious superpositions which illuminate every type and every length of hair. This is achieved with the Sponge Light 2.0, the creative accessory inspired from the smudging tools used by the top makeup artists.

TREND ONE
look 1

Swag
Nude Beige

CUT
SWAG

The undisputed star, is this medium length cut of the new season. A shape with the soul of rock and, at the same time, glamour
COLOR
MASH-UP 2.0: FOILYAGE

The colorist creates a fully illuminated progression of blonds without altering the root area
8/0 5.66 F.32* * applied to strands pre-lightened to a 9-10 base

TREND TWO
look 2

BOWL BOB
GRENADINE

CUT
BOWL BOB

An urban chic version of the hyper- trendy cut with a 60’s flair. A line with presence where the geometric perimeter is deconstructed thanks to an exclusive personalisation technique
COLOR
MASH-UP 2.0: SWING

A velvety looking play of light and shadows executed on the top which enhance the features and the expression of the eyes with marvellous flamboyant shadings
4/5 5,66 F.6* * applied to strands pre-lightened to a 7 base

TREND THREE
look 3

OB SWAG
NUDE BRUNETTE

CUT
OB SWAG

The longer version of the Swag adds maximum femininity to the cut. The graduated layers, concentrated on the top, merge with the lengths to add airiness to the look. The focus in on the fringe which brings out the cut to its “maximum oomph”
COLOR
MASH-UP 2.0: LIGHT GRADING

An alternation of luminosities, reliefs and depths on brunette bases. For a luxurious, natural and elegant color
3 4,8 5.18* F.28* * applied on strands pre-lightened to a 7-8 base

GIORGIO PILLAN
CREATIVE STYLE DIRECTOR
OF DEMERAL’S THE NEW
MASTER COLLECTION F/W 2017-18,
SPEAKS ABOUT HIS STYLE
AND HIS INSPIRATIONS

Who is Giorgio Pillan?
A creative artisan, a stylist who listens and, when he looks “professionally” at a woman, thinks first about what not to do to make her happy, therefore eliminating everything about her face or hair that could be considered negative.

What made you become a hair stylist (a few years ago…)?
My curiosity, which is still strong and professionally, “never ages”. Hair styling is a trade where “art becomes emotion and emotion becomes art”. Parents are quick to recognize a creative child and I had parents who never tried to change my eccentric self. Much of what I am, I owe to them.

What is the absolute must have for fall/winter 2017-18?
The must have is non-conformist, rebellious, being able to retrieve looks that go from the 60’s to the 80’s, versatility.
Which woman is inspired by Demeral’s new fall/winter collection?
A return to feminity, decidedly from the past but with a modern twist.

What is the distinguishing feature of the cuts and styles that you created?
A mix of energy featuring deconstructed geometry, “undercut fusion” where you see no beginning and no end. I would say that the current trend emphasises the distortion of shapes.

Giorgio, what excited you the most about your role as creative style director of this new collection?
To work and endorse the fashion collection for an enterprise that is in a continuous evolution such as Demeral; this is already exciting but.

conquers the
COLOR TRENDS
of fall/winter 2017-18

THE HAIR COLOR OF THE MOMENT IS INSPIRED
BY THE MULTI-FACETTED EFFECT OF SMOKEY EYES,

THE MOST LOVE ONE EVER,
BORN TO EMPHASIZE THE DEPTH OF EVERY GAZE.

The predominent colors are:
APPLIED WITH THE NEW SPONGE LIGHT 2.0 THANKS TO NEW AND MESMERIZING METHODS
BLURRED AND MULTI-FACETTED AT THE SAME TIME
MANIFESTED WITH EXPANSIVE HORIZONTAL OR VERTICAL TOUCHES FOR A HYPER-PERSONALIZED RESULT
CROSS OVER APPLICATIONS ALLOWING GLOBAL OR PARTIAL ONLY EFFECTS
IN HARMONY WITH SELECTED ROOT SHADES WHICH ELIMINATES THE NEED FOR CONTINIOUS RETOUCHES

AFTER MAKE UP AND RUNWAY,
SMOKEY EYES TAKE
OVER HAIR COLOR

Innovation F/W 2017-18

An all new light in the hair

MASH UP 2.0

The new MASH-UP 2.0 service permits the simultaneous execution in harmonious superimposition, of blurred and multifaceted effects on every type of hair.
This luminous, natural looking effect is achieved with the creative Sponge Light 2.0 accessory. Inspired by the smudging tool used by make-up artists, the color mixtures, using new, addictive methods, are applied on wide horizontal or vertical strands to provide very personalized results.
A true and outstanding “color system” consisting of various techniques, to create infinite special effects on every length of hair.

THE PASSAGE FROM BLUR TO MULTIFACETED CONSTITUTES
THE SMOKEY COLOR - KEY FOR F/W 2017-18 TREND

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