Demeral - Prodotti per capelli, oli essenziali, forniture per parrucchieri

INSPIRED BY FLUIDITY AND IRIDESCENCES OF TEXTURES AND COLORS
OF THE SS 2018 BEAUTY AND THE FASHION SHOWS

CUT ATTITUDE

A contrast between minimalism and excessiveness where ruffled meets smooth... sharp lines combined with contours that are blended through varied lengths and smart rounded layers which emphasize the fluidity of the shape.

COLORS

Inspired by precious minerals, earth colors combined with modern reflections bring about variations ranging from the audaciously bright to very subtle.

HAIRSTYLING

The stylings of the four looks were designed to confer fluidity and to highlight the color-play of the Iridescent Colors. The common trait is a flat root area and fluid movements on the lengths.

COLOR PLAY

Fluid, shifting and mysterious, creating special effects, capturing the spellbinding internal veins and textures of minerals: The Iridescent Colors.

ICONIC LOOK SPRING SUMMER 2018

#COLLARBONE CUT

Dark Amethyst

ICONIC LOOK SPRING SUMMER 2018

#MODERN MULLET

Flame Agata

ICONIC LOOK SPRING SUMMER 2018

#LUXE BOB

Moon Stone

ICONIC LOOK SPRING SUMMER 2018

#PIXIE LONG

Sun Stone

SPOTLIGHT ON

GIANANDREA COGO

STYLIST CREATOR OF FLUIDIFY COLLECTION

Gianandrea is an all-round artist: passionate, talented, an inspired interpreter of what “flows” between fashion and hairstyling. His focus is on personalizing styles and transforming his clients. Gianandrea is passionate about cuts and color effects that require special attention to detail and this passion is fueled by creativity and determination.

Speak to us about the FLUIDIFY S/S 2018 collection that you created for DEMERAL.
Fashion trends evolve from season to season merging and changing their personality, but I think that they are always characterized by elements of design, color, cut/ shape and style.

Does the inspiration for each collection always start with a question? What will be the most in vogue trend on the next international catwalks?
It begins with the analysis of the latest trends, this is followed by brainstorming on mannequin heads and models to finally arrive at the interpretation of the trend. The prevailing feature? Fluidity. Hence the choice of the name for the collection: Fluidify.

We are curious to get some information about the features of your cuts.
Pixie Long, Luxe Bob, Modern Mullet and Collarbone are the four shapes that I designed and used. I would say that what they have in common is a mixture of roughness and precision. The cuts have their own dynamisms which combine bold lines with blurred contours, going from one length on a strand to another on the next thus creating fluidity and an array of texture in continuous movements. And the styling of the hair? The styling of the four looks was studied with the intention of conferring fluidity and emphasizing the play of shades from the Iridescent Colors.
SPRING SUMMER 2018
SPRING SUMMER 2018
Let yourself be enchantd by the mutability!
Discover the glitters of
LOOKS WITH FROM THE MOST
AUDACIOUS TO THE MOST DELICATE
IRIDESCENT REFLECTIONS

THAT BRING ON HAIR
THE INFINITE VENATURES OF MINERALS
THE IRIDESCENCE IS
THE OPTICAL PHENOMENON
OF THE SPRING SUMMER 2018


Have you ever stopped to look at the veins of a mineral?
They shine with mysterious iridescence, taking on an array of changing appearances depending on the angle of observation.
NEWS S/S 2018

A UNIVERSE DOMINATED BY FLUID SHAPES
WITH REFLECTIONS IN A PRECISE ORDER,
A HARMONIOUS BALANCE.


THE SECRET OF THE COLOR FLUIDITY’S CHANGING APPEARANCE DEPENDS OF THE PERSPECTIVE

Color becomes fluid and precious. Iridescence becomes the poster color of the Spring/ Summer Collection 2018. The new Iridescent Colors range allows to merge more shades with fluid patterns, with graduated effects and no definite demarcations. The shades become blurred into layers, continuously flowing from one strand to another to melt the sharpness of the colors. The darker tonalities in the root area create depth while darker contours emphasize the shapes, enhancing the iridescence on the surfaces. The result? Simply extraordinary. The hair sparkles with mysterious lights and the look of the color changes on every strand depending on the angle of observation.

TO MAKE EVERY SHADE OF IRIDESCENT COLORS PROPOSE

THE NEW PALETTE OF BRIGHT AND PASTEL COLORS

  • 8 INTERMIXABLE INTENSE SHADES
    AND 1 CLEAR JELLY FOR SOFT
    AND PASTEL EFFECTS
  • VIVID AND INTENSE RESULT
    LASTS UP TO 3-10 SHAMPOOS
  • CUTTING EDGE CREAM-GEL CONSISTENCY ALLOWS FOR A
    RAPID, TARGETED AND PRECISE APPLICATION
  • PROCESSING TIME: FROM 15 TO 20 MINUTES
  • CONDITIONING COSMETIC BASE:
    UNEQUALED BRILLIANCE AND SOFTNESS

AQUA
ROSE

GREEN
LIME

ACID
GOLD

TANGERINE

BRIGHT RED

MAUVY
PINK

HYPNOTIC
VIOLET

TURQUOISE

JELLY
CLEAR

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