STYLIST CREATOR OF FLUIDIFY COLLECTION
Gianandrea is an all-round artist: passionate, talented, an inspired interpreter of what “flows” between fashion and hairstyling. His focus is on personalizing styles and transforming his clients. Gianandrea is passionate about cuts and color effects that require special attention to detail and this passion is fueled by creativity and determination.
Speak to us about the FLUIDIFY S/S 2018 collection that you created for DEMERAL.
Fashion trends evolve from season to season merging and changing their personality, but I think that they are always characterized by elements of design, color, cut/ shape and style.
Does the inspiration for each collection always start with a question? What will be the most in vogue trend on the next international catwalks?
It begins with the analysis of the latest trends, this is followed by brainstorming on mannequin heads and models to finally arrive at the interpretation of the trend. The prevailing feature? Fluidity. Hence the choice of the name for the collection: Fluidify.
We are curious to get some information about the features of your cuts.
Pixie Long, Luxe Bob, Modern Mullet and Collarbone are the four shapes that I designed and used. I would say that what they have in common is a mixture of roughness and precision. The cuts have their own dynamisms which combine bold lines with blurred contours, going from one length on a strand to another on the next thus creating fluidity and an array of texture in continuous movements.
And the styling of the hair?
The styling of the four looks was studied with the intention of conferring fluidity and emphasizing the play of shades from the Iridescent Colors.