DEMERAL presents
UNVEILS ITS LATEST INNOVATION
THE NEW
DECOLORIZING SYSTEM
THAT PRESERVES
THE STRUCTURE OF THE HAIR
• Lightens up to 8 levels*
• Increases protective and conditioning action
• Accelerates the action with controlled, even result
• Unique consistency with high yield; adaptable to all lightening techniques
* 8 levels on natural hair; 7 levels on previously colored hair
NEW
PRESERVATIVE BLEACHING SYSTEM
INNOVATION
COMPACT WHITE
DECOLORIZING POWDER

LIGHTENS UP
TO 8 LEVELS*

WHILE COMPLETELY RESPECTING THE HAIR

  • Rapid and accelerated lightening
  • White powder to allow for an easier visual assessment of the remaining base shade
  • Unique texture and high yield lends itself to any type of lightening
  • Dust free formula with distinctive and pleasant fragrance and a low ammonia content
* 8 levels on natural hair; 7 levels on previously colored hair
ONLY IN DEMERAL SPECIALIZED SALONS
INNOVATION
COMPACT WHITE DECOLORIZING POWDER
Respectful and delicate.
Enriched with an innovative
complex of amino acids and sugars.
For a sweeter and safer bleaching
Fast to act.
Accelerated bleaching thanks to a new technology formulated with an exclusive lightening booster
BLEACHFUL IS A TWO COMPONENT BLEACHING SYSTEM.
THE USE OF THE MELTING DECORATIVE MIXTURE WITH BOND HELPER IS ESSENTIAL TO GUARANTEE THE SECURITY OF RESULTS
INNOVATION
BOND HELPER

NEWEST GENERATION
PRESERVATIVE

THAT DOES NOT INHIBIT THE LIGHTENING PROCESS

  • Guarantees the maximum respect of the capillary structure during the lightening process
  • Protects and preserves the keratin bonds to promote the conservation of its physical characteristics
  • Helps in equalizing the hair’s porosity to ensure a more controlled and uniform lightening
  • Guarantees impeccable results and the total safety of the colorist during all the various decolorizing services
ONLY IN DEMERAL SPECIALIZED SALONS
INNOVATION
BOND HELPER - NEWEST GENERATION PRESERVATIVE
Formulated with new generation shielding agents that do not inhibit the lightening process
Enriched with a high concentration of vegetable proteins, to guarantee a respectful and preservative lightening
MISCELARE IN RAPPORTO 1 : 1,5
  • 30 g di Bleachful
    Compact white
    ecolorizing powder
  • 45 ml di Oxidant Cream
    a 10-20-30-40 vol.
  • Add 5 ml
    Bleachful Bond Helper
    each 30 g decolorizing powder
MIX
RATIO
Only a specialized colorist knows how
to preserve the hair’s structure

BEAUTY AND LUMINOSITY,
BLEACHING IS TRENDY.

DO YOU WANT TO LIGHTEN
YOUR CLIENTS’ HAIR WHILE
PREVENTING POSSIBLE DAMAGE
AND MAINTAINING THE ORIGINAL
CAPILLARY STRUCTURE?

INTRODUCE THE NEW EXPERIENCE

with the Premium*
lightening service

* made possible thanks to BLEACHFUL, the new system of preservative hair lightening
ONLY IN DEMERAL SPECIALIZED SALONS
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